Starbucks has put their mermaid on overtime. Their rebrand reverses the color scheme—black type / now green siren (better green too)—and separates the type mark from the image. The separation will give strength to both the type and mark, and the mermaid will become memorable outside the former boxed in treatment. This new strategy is a great improvement over the old cramped logo. The siren/mermaid was always there, but I never really remembered it.
Via Greg Chambers