Logotype

$22

BY Michael Evamy
Paperback
Published September 2012
1400 illustrations
336 pages
245 × 190 mm
ISBN 9781856698948

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Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.

6. Introduction

14. It’s all in the font
16. Sans serif
16. Title case
22. All upper case
30. All lower case
32. Serif
32. Title case
36. All upper case
40. Mixed case
42. Small/large
44. Mixed font
48. Modular and grid-based
60. Superbold
64. Stencil
70. Cursive
80. Handwritten
86. Outline
88. Inline and multilinear
92. Blurred/repeated
94. 3-D
98. Retro

100. More or less
102. Flourishes
108. Rules and dividers
110. Cropped
114. Negative space
118. Missing parts
124. Minimal

130. Alternate arrangements
132. Rotated
138. Slanted
140. Circular
142. Multilayered
156. Reflection and inversion
160. Word/monogram lock-ups

164. Colourful characters
166. Single-letter marks A-Z
194. Linked letters
210. In a word
230. Typographic marks
230. Dots and full stops
234. Slashes
236. Ampersands
238. Underlined
240. Other punctuation
246. Numerical and mathematical

250. Carriers & corners
252. Letter carriers
254. Carriers
254. Circles
262. Squares
264. Rectangles
270. Other shapes
276. Frames

282. East
284. Chinese
286. Arabic
292. Hebrew
294. Bilingual

300. Symbolic
302. Windows and patterns
306. Illustrative characters
310. Combination marks

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